Bio

Serena Woodward is a Palm Beach–based photographer specializing in society, event, wedding, and editorial photography. A local to Palm Beach, she brings a deep understanding of the community, its traditions, and its social landscape—an essential part of photographing people and events with discretion, ease, and trust.

Serena’s work has been published in the Daily Mail, Modern Luxury, and other national and regional publications. She has photographed society and cultural events in partnership with Patrick McMullan and Getty Images, and her work reflects a documentary sensibility paired with a polished, editorial finish.

Her path to photography was intentional and earned. Serena began studying photography in 2009 and, while living in New York City, assisted established photographers including Victoria Will, Nick Mele, Aydin Arjomand, and others—learning the craft across commercial, portrait, and event photography. During this time, she also built a career in media and technology, working at Google in New York. Ultimately, she made the decision to step away from corporate media and take a leap—committing fully to photography as her profession.

Serena completed coursework at the International Center of Photography from 2022–2024 and holds a degree in Business Administration, a background that informs her organized, professional approach to every assignment.

Photography is also a second-generation practice. Serena is the daughter of documentary photographer Orator Woodward, whose work from the 1950s through the 1980s chronicled artists, writers, and cultural figures of his era. In addition to her own practice, Serena actively manages and archives her father’s extensive photographic body of work—digitizing, preserving, and contextualizing a historically significant archive. This work deeply shapes her appreciation for legacy, access, and images that endure beyond the moment.

Clients work with Serena for her calm presence, editorial eye, and ability to document meaningful moments with clarity, care, and intention.

A full portfolio is available upon request.
Inquiries: serena@serenawoodward.com